Why MicroMax fail in India?

In this world everyone use smartphone and there are many smartphones launched in Indian market. Everyone wants to buy a smartphone who gives best features. why did micromax failure and why Nokia or Lava failed in the market of smartphone. Micromax income surpassed the Rs. 10,000 crore marks in 2016. The valuation dropped to Rs. 5614 crores in 2017 and then to Rs. 44,30 crores in 2018. The company had a rapid decline of 74%, which gave away the brand’s terrifically financial situation. then why micromax failed. Micromax has stable to maintain its position. Like no other companies, the Chinese market has captured the interest of the Indian market consumers. The sales of Micromax were impacted by the entry of Chinese companies like Xiaomi and Oppo. However, these are categories can be used to group the elements that have the most negative impact on the brand. The most of the Micromax phones supported 3G technology. 3G technology launched in 2008 and 4G was introduced in 2012 in India. Internet costs very costly compare to 3G, Because of the cost, individuals were unconvincing to switch to 4G even if 75% of phones were 3G compatible.